The PRIME Standard
The rubric, the gates, and the tier bands, published in full.
PRIME scores five axes on a 100-point rubric: Product 25, Revenue 25, Innovation 20, Market 20, Enterprise 10. The weights are fixed and published. No company sees a different rubric.
Five dimensions, weighted by what operating value proves.
PRIME scores a company from zero to one hundred across five weighted dimensions, after four eligibility gates. The weighting is published, and so is the reasoning.
Scoring never begins until four eligibility gates clear: G1 Independence, G2 the Airbnb Rule, G3 Operational Status, G4 Singular Identity. A gate failure ends the process. Borderline cases route to editorial review, never to a forced pass.
Scores map to tiers by fixed bands: Platinum 85 and above, Gold 70 to 84, Silver 55 to 69, Bronze 40 to 54, Watch List below 40. Ranks are published once per cycle and never adjusted between cycles.
Tools · PRIME Simulator
Move an input. Watch the score move.
The Simulator applies the published rubric to inputs you control, recomputed with the same scoring core the pipeline uses. This preview is seeded from an illustrative sample, not a live company.
The Simulator illustrates the published rubric. It does not read from or write to live PRIME scores.
Illustrative sample
67.2/ 100 · Silver
The editorial firewall
PRIME findings are editorially independent. Sponsorship, advertising, and commercial relationships never influence a score, a rank, a tier, the evidence, or eligibility. Commercial state lives on a separate record and never touches the research.
Research flow
Structured company dossiers with a bidirectional citation ledger. Every claim traces to a source.
Four hard eligibility stops: G1 Independence, G2 the Airbnb Rule, G3 Operational Status, G4 Singular Identity. Failure ends the process.
The PRIME rubric: Product 25, Revenue 25, Innovation 20, Market 20, Enterprise 10.
Tiers by band: Platinum 85 and above, Gold 70 to 84, Silver 55 to 69, Bronze 40 to 54, Watch List below 40. Rank is written once per cycle and stored.
Signals and Movers record the interval between cycles.
Sponsors purchase visibility. Never findings.
Commercial surfaces. Disclosed at the masthead.
No commercial product writes to a score, a tier, or a rank.
- Change a PRIME score
- Move a rank or tier
- Alter a roster decision
- Edit the methodology
Why it holds
Every ranking is derived, not asserted.
One
standard, applied to every company
One published methodology, applied the same way to every company. No pay-to-rank, no invitation list.
5 / 100
dimensions, one point scale
Product, Revenue, Innovation, Market, and Enterprise readiness, scored from zero to one hundred.
4
eligibility gates
Independence, pure-play, operational status, and singular identity. Every score traces to cited evidence, not surveys.
Inside the platform
Every surface below is the production application, rendering published data. Nothing is staged.
The PRIME Top 100, scored on a published rubric.
Every ranked company clears four eligibility gates before scoring begins. Ranks are published once per cycle and never adjusted between cycles.
The current standard
Where proptech ranks today
The second instrument
PRIME says how strong. The Ascent says how far.
Two companies can both score 65 and be opposites: one with a deep, proven product and little revenue behind it, the other selling hard into a market it has barely built product for. The Ascent separates them. It asks a different question of the same published data, not how many points, but which milestones hold, and in which order.
Stage 0
Researched
presence in the PTM corpus
Stage 1
Qualified
all four eligibility gates
Stage 2
Product Proof
product attainment at or above 0.6
Stage 3
Commercial Traction
adds revenue attainment at or above 0.5
Stage 4
Market Validation
adds market attainment at or above 0.6
Stage 5
Institutional Grade
adds a published Threshold level of Ready or Certified, and a PRIME total at or above 70
Every stage is cumulative: a company stands on the highest step where every requirement below it also holds, so a brilliant market score does not advance it past a missed revenue gate.
For every company below the summit, the model publishes the exact requirement standing between it and its next stage, as one line of arithmetic, with what it means in plain words beside it. A rank is something a company argues with. A binding constraint is something it acts on.
One profile, fully open
This is the complete published profile for ServiceTitan, exactly as subscribers see it. No fields hidden, no data staged.
Every other profile carries the standard preview until you subscribe.
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